Franchising made easy
Urban axe throwing is a global trend which is taking the UK by storm as indoor entertainment surges in popularity. Sites are opening all over the country and we want to highlight why it’s a brilliant enterprise for anybody looking to work for themselves.
What is urban axe throwing?
The urban axe throwing experience involves groups of up to six booking their own enclosed and safe throwing lane or lanes, which come with a coach who will teach everyone how to throw an axe safely.
Following a long period when people have faced restrictions on getting together with friends and colleagues, urban axe throwing offers an opportunity to book a fun, safe indoor experience that many people won’t have tried before. What might have been seen as an activity for Stag Do’s should be seen as an activity for families and friends out for a great social, competitive experience. The beauty of Axe Throwing is that it is about technique not strength, so it’s perfect for beginners as well as the highly skilled.
Who are Game of Throwing?
Game of Throwing is the brainchild of Escape, the world’s leading escape room operator with more than 200 rooms across the globe. We are the UK’s go-to name for competitive leisure, revolutionising the entertainment industry.
We have launched exciting franchise opportunities to introduce urban axe throwing to more cities and towns across the UK, delivering high levels of return on investment.
Use the experience of our Team
Our team, led by Escape founder Daniel Hill, is experienced in quick rollouts and new markets. Escape is one of the pioneers in the escape room market, opening in 2014 and now boasting over 200 escape rooms with partners in the UK and Internationally. With years of experience leading a highly successful business, Daniel’s advice and support is invaluable for anyone thinking of opening their own axe throwing venue.
We have experience planning, building and running urban axe throwing adventures, so why re-invent the wheel? We’re here to help.
Use our working business model
Game of Throwing opted to test the market in early 2021 in four different areas: Hull, Chelmsford, Newcastle Upon Tyne and Plymouth. Two were owner operated and two were franchises. Since then, all four sites have done exceptionally well. The model allows for a substantial degree of absenteeism for the owner, which lets them focus on the bigger picture as opposed to the day-to-day running of the site.
In the first half of 2022 we opened several new locations, including Edinburgh, Birmingham, London, Liverpool and others. We have a further six locations on their way to opening soon. We know that our business model works, so why not utilise that industry knowledge?
What benefits will I receive if I set up a Game of Throwing franchise?
• Experienced team support.
• Proven and evolving business model.
• Website, social media, booking systems all set up.
• Access to partners, insurance, marketing, digital lanes, Escape and more.
• Safety-effective training, site support and risk management.
• Site and construction support.
• Branding, social and marketing materials.
• Exclusivity in your area.
• Reduced fees in comparison to market average.
• We will guide you, but not direct you, with royalties taken from sales, not profit.
What next?
Interested in finding out more? Email Daniel at contact@gameofthrowing.co.uk . He’ll be more than happy to discuss any questions you may have on how to set up your own franchise and become a member of the Game of Throwing family.